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Media & Advertising

The Future is AI, Innovation & Impact

Disrupt the noise, Amplify the signal..!!

Advertising - Creativity is required.

Is your brand visible in the age of infinite content?

Every second, millions of videos, advertisements, and postings flood digital platforms. Customers have never had more options, and brands have never faced greater competition.

In AI-powered advertising, immersive narrative, hyper-personalization, and data-driven media tactics. Brands that understand this get attention and revenue.

Scope: Global & Indian Perspectives

Global Media & Advertising Outlook
  • The global advertising market is expected to reach $1 trillion by 2026, increasing at a CAGR of 7%.
  • Global ad expenditure is anticipated to reach $700 billion by 2025, with digital advertising accounting for 65%.
  • AI and programmatic advertisements increase engagement by 50%.
  • Immersive advertising, such as metaverse and augmented reality, leads to 3x increased customer retention.
India’s Media & Advertising Growth
  • India's advertising sector is valued $14 billion and increasing at a CAGR of 15.5%, one of the fastest in the world.
  • Digital commercials dominate, accounting for 45% of overall ad spend and projected to reach $30 billion by 2030.
  • Regional and vernacular content is exploding in India, with over 70% of internet users consuming information in their local tongue.
  • OTT and streaming boom in India's streaming sector is expected to reach $12.5 billion by 2030.

Top Indian Hubs for Media & Advertising

01
Mumbai

This city hosts Bollywood, major studios, and media corporations.
Entertainment sector of India is headquartered in this city due
to its global connectivity and talented workforce.

02
Bangalore

Both these cities are becoming digital media and the gaming hubs that
are supporting content development,visual effects, animation,
and OTT platforms.

03
Hyderabad

Both these cities are becoming digital media and the gaming hubs that    
are supporting content development,visual effects, animation, and
OTT platforms.

04
Delhi-NCR

As an advertising, digital marketing, and media-tech cluster this region's
media agencies, ad-tech businesses, and publishing enterprises enable
innovative campaigns & data-driven marketing

Future Focus Areas in Media & Advertising

The next step in media manufacturing is neurally produced content, which uses powerful AI algorithms to create photorealistic graphics, natural language content, and dynamic storylines with minimum input. This technology is expected to lower content creation costs by 80% for specific applications by 2028.

Quantum computing applications in media manufacturing have the potential to transform rendering processes and creative optimization. Early investigations imply quantum-accelerated rendering might be 100 times quicker than present approaches, allowing for real-time generation of complex visual information.

The combination of biotechnology and media creation is opening up new opportunities for sustainable manufacturing techniques. Biodegradable promotional materials, organic displays, and bio-based inks are at the forefront of sustainable media manufacture, with Indian entrepreneurs driving innovation in this area.

Top Media & Advertising Companies That Nailed
Global Success Stories:
Google Ads (USA):

The world's largest advertising platform, producing $200 billion in yearly ad revenue.

Meta (Facebook & Instagram Ads, USA)

Monetized social media with $117 billion in ad profits.

Disney (USA)

Created a $200 billion media empire via streaming, advertising, and content.

Netflix (USA)

Using AI to create targeted adverts in its ad-supported business.

TikTok (China)

Revolutionized short-form video commercials and generated $18 billion in ad revenue by 2023.

Indian Media & Advertising Leaders
Zee Entertainment:

Which is valued at $8 billion, pioneered India's media growth.

WPP India:

Is a leading advertising agency that manages big brands across sectors.

Times Internet:

Is India's largest digital ad ecosystem, with 500 million monthly users.

InMobi:

Is the first Indian unicorn in ad-tech, handling billions of mobile advertising every day.

ShareChat & Moj:

Regional ad-tech titans gaining vernacular audiences in India.

Manufacturing the Future of Creativity

India advances toward becoming a worldwide powerhouse for media innovation, improved manufacturing will provide the groundwork for a new age of creative.

The future is about, how we create stories, and that future is being formed right now.

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